Thursday, March 5, 2009

Promoting Small Business Through Marketing Brochures

Here is a list of how to promote your Small Business through marketing brochures:
  1. Include Promotional Items. Nothing brings footfall to your Small Business like a freebie. Getting hold of a promotional item is not that difficult. You can contact a retail supplier and ask for any new product promotions matching your inventory and offer them through your marketing campaign.
  2. Choose Effective Brochure Design. Keep your brochure design simple and attractive. Try putting in lot of images rather than text to explain things. Use highlighted text only as punch lines. The brochure could be single leaf or like a magazine, depending upon how much you are willing to spend and how many items you are promoting.
  3. Decide Brochure Content. Hire a good copy writer if you are unable to come up with content for your brochure. Take ideas from catalogs of products you are promoting. Highlight the uses and advantages of the product.
  4. Distribute Properly. Distribution of the brochure is just as important. An easy solution is to take services of a marketing company which does the job of brochure distribution. It won't cost much and do a decent job. This will save you precious time and energy which you can focus on other things.

1 comment:

  1. Wow! Thanks for these tips. Had my attention for the entire post.